Sew Crafty is becoming Samantha Claridge Studio

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You may have noticed some changes around here, especially if you came here after looking for Sew Crafty Online. Well after 15 years as Sew Crafty, we have decided to change our name to Samantha Claridge Studio.

There are lots of reasons why Sew Crafty didn’t feel right any more but the most compelling one was that when we decided to change the name back in 2005, after two years of running it in the name it came with, we were a small local shop, with no plans to go online. It didn’t matter that there was a company in the States with the same name and there weren’t a million small businesses with the name either, we were the only Sew Crafty in Berkshire, and that was great.

In the past 10 years or so since going online and the world being linked by social media that way it is now, the name ‘Sew Crafty’ has become less and less unique.

I thought it was about time the shop had a name that was as unique as the collection of products that I stock, I always have and will aim to only carry fabric and supplies that I would use in my own sewing room. So, Samantha Claridge Studio seemed to be the perfect name to take the business in to its 18th year.

Obviously, our Gorgeous group of makers are still very much onboard and are now members of the Samantha Claridge Studio Design Team. You will be able to see all their projects here first and shop the fabrics and supplies they have used in their projects from their blog posts.

With a new name came the opportunity to create a brand-new website, something we have been wanting to do for a really long time. Hopefully this will become our dream home in the internet, it has functionality and gives us options that we have never had before which means we can offer you the best service possible.

We will still be sending out a fortnightly newsletter with all the newest fabric arrivals, special offers and discounts. If you want to sign up head to the home page and fill in the form to get on the list. Of course you can still follow us on Instagram too @samanthaclaridgestudio.

We have some fun new features for all of you that choose to sign into an account when you shop with us. There is now a dedicated account area where you can view your Wishlist, past orders, available coupons and gift certificates. It is also where you can keep a track of any downloadable products that you purchase and edit any personal details.

As you can imagine, this is quite a big deal for us and has been something that we have been working on for a really long time. I am so happy that I can finally share it with all of you.

Thank you for your continued support.

Samantha